Key Sustainability Focus Areas
Providing Affordable Housing
Product Innovation
Responsible Business Conduct and Governance
Economic Value Contributed
Creating Shared Sustainable Value
At the core of our sustainability efforts lies a commitment to create shared, positive value between our business, stakeholders and countries of operation.
By investing continuously in product and process innovation across our dual core businesses of Packaging and Property, we are able to remain competitive, generating greater economic value that we distribute through the taxes we pay, employment we provide, suppliers we engage and investments we make. At the same time, we strive to integrate sustainability at the heart of our strategies and processes, developing homes that meet the demand for affordable yet quality housing and packaging solutions that are both effective and environmentally friendly.
These efforts are safeguarded by a stringent approach to governance and ethical business that underpins everything we do, empowering us to maintain our trajectory of value creation over the long term.
Responsible Business Conduct and Governance
Upholding Ethics and Integrity
Aligned to
We embrace our responsibility to uphold high standards of integrity and ethics in everything we do. By embedding ethical considerations within our decision-making processes, remaining attuned to evolving regulatory requirements and maintaining consistent oversight through well-established governance practices, we are able to consistently enhance our reputation as a responsible organisation that is worthy of our stakeholders’ continued trust.
To strengthen our approach, we have:
- Instituted a governance structure that empowers employees at all levels to uphold integrity and ethics in our everyday practices
- Adopted Group-wide policies that reflect a zero-tolerance approach towards unethical behaviour, including our Code of Ethics, Anti-Bribery and Anti-Corruption (“ABAC”) Policy, Code of Conduct for Suppliers and Whistleblowing Policy
- Developed a Data Privacy Policy in line with the Personal Data Protection Act 2010 that provides specific standards and processes for our employees in handling personal data
- Established an Environmental Policy and Safety and Health Policy to define our commitments to environmental stewardship across our operations and enhance our approach towards prioritising the wellbeing of our workforce
- Implemented a Directors’ Fit and Proper Policy that provides guidelines to effectively assess existing and new Board members’ fitness for directorship
- Formulated a pledge which has been signed by all members of the EXCO, committing us to embedding sustainability and good corporate governance into our business processes in order to achieve our business goals in an efficient and sustainable manner
- Rigorously communicated all stipulated rules and regulations to relevant employees, suppliers and stakeholders, while providing relevant employees with training courses and regular review sessions to promote greater awareness and further encourage adherence
Providing Affordable Housing
Widening Access to Home Ownership
Aligned to
Since the founding of our Property Division, our work has been driven by a meaningful social mission: to enable equal opportunity for home ownership for Malaysia’s middle-to-lower-income populace. To this end, we have steadily expanded our footprint across Peninsular Malaysia, in alignment with government-led home ownership initiatives, while also building a market presence in neighbouring countries.
Our affordable housing efforts are pillared on the following strategies:
- Driving construction efficiency by using standardised building designs and the Industrialised Building System (“IBS”) construction technique, which unlocks enhanced speed, quality and cost of construction, benefits which we pass on to our customers
- Constantly expanding our presence from the southern to northern regions of Peninsular Malaysia while exploring opportunities to expand our footprint in Thailand and Indonesia in line with our ‘Cross Border Development Strategy’
- Providing indirect social and economic benefits to local communities by developing new infrastructure such as access roads, expanding the reach of public transportation networks, developing commercial zones within our townships and more
OUR PERFORMANCE:
We remain on track to achieve our long-term target of completing 50,000 affordable homes by 2028.
As of FY2024, the total percentage of completed units of affordable homes sold is approximately 99.9%.
Product Innovation
Innovating to Unlock Sustainable Value
Aligned to
Innovation is the cornerstone of our value creation efforts, empowering us to develop solutions that drive long-term business growth and improve our sustainability performance.
Our innovation efforts are geared towards our three Drivers of Growth – unlocking expansion to our production capacity, improvements to our production efficiency and greater product value. In doing so, we develop recyclable flexible plastic packaging (“FPP”) solutions, utilise recycled resin to contribute to the circular plastic economy, and introduce downgauged products that optimise material use, amongst many other positive environmental outcomes.
Key elements of our approach to product innovation include:
- Investing in new machinery, technological advancements such as automation, and factory enhancements
- Leveraging our status as an integrated FPP producer to develop solutions that fulfil the specific requirements of our customers in the consumer market
- Downgauging our stretch films for greater resource efficiency and enhanced quality and performance attributes
- Developing base films that enable the creation of recyclable FPP structures
- Developing products that utilised recycled plastic, such as post-industrial recycled (“PIR”) and post-consumer recycled (“PCR”) resin, as an input
- Increasing our range of recyclable packaging products and paper-based laminates
- Introducing process innovations that enable reduced material use, energy use and waste generation
Economic Value Contributed
Delivering Sustainable Value for Our Business, Stakeholders and Countries of Operation
Aligned to
Our business activities within the packaging and property development sectors make a substantial impact on the national economies of the countries in which we operate, particularly that of our home country Malaysia. The impact we make is derived from the direct economic value we generate – through our revenues and the resulting taxes we pay – and indirect value from the jobs we create, suppliers we appoint, products we innovate, capital and infrastructural investments we make, and much more.
The efforts we undertake within this scope include:
- Maximising the economic value that our operations generate by adhering to well-established and refined best practices
- Continually enhancing our efforts to communicate with and deliver growing value to our customers, suppliers, employees, governments and regulators, investors and shareholders, and local communities
OUR PERFORMANCE:
